Bloody good advert

Saw this ad on Eurosport from Smith yesterday and it really resonated with me so I wanted to share it with you.

See that speck in the distance? They say that’s why you’re here. The spin, the drive, the grind – all of it. To chase, that. But look around. We don’t need a finish line. It’s not about being done with it, it’s about doing it.

Why this road? Because it’s here.
Why this time? Because it’s now.

Pursue the thrill, pursue the journey, as though it never ends, wherever it may take you.

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